Hotel in Chianti

Twenty kilometres from Florence, in the heart of Chianti Fiorentino, a 65-key hotel is available off-market at €5,000,000 — roughly €77,000 per key. Per the seller's own market brief, comparable countryside assets with five-star conversion potential benchmark at approximately €150,000 per key, and Florence city hotels average €230,000 — figures we treat as indicative pending our independent verification.

The asset: 3,200 m² across four levels on a one-hectare estate, 65 double rooms authorised for quadruple occupancy (250+ guest capacity), a restaurant licensed to serve the public — ideal for weddings and corporate events — conference facilities, an American bar, outdoor pool, gardens, and 1,000 m² of secure underground parking. Room exists for padel, tennis, or pickleball courts.

The thesis: the hotel trades today as a three-star operation. The acquisition price does not include renovation; a separate, clearly scoped capex programme — detailed in our full deal memo — repositions the property to five-star standard, targeting the luxury enogastronomy market that surrounds it: world-class wineries, tasting routes, and Tuscany's premier fashion outlets.

Direct-to-owner negotiation. Renovation managed end-to-end by our firm. Full underwriting available to qualified investors after a brief qualification call.

Figures indicative and subject to due diligence. Not investment advice.